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Create your buyer persona in minutes

Define your ideal customer in a guided way. Fill in the fields with demographic data, goals, challenges and preferred channels to create a buyer persona profile you can use in your email marketing campaigns and content strategies.

Demographic data

Motivations and challenges

Preferred channels

Age

Gender

Location

Job title

Income level

Preferred channels

Goals

Challenges and frustrations

Bio

FAQs

  • What is a buyer persona?

    A buyer persona is a semi-fictional representation of your ideal customer based on real data and well-founded assumptions. It includes demographic data, behaviours, motivations and challenges. It helps you personalise your marketing and create messages that resonate with your audience.

  • Knowing your buyer persona lets you better segment your lists, write more relevant subject lines, personalise content and choose the best sending times. Campaigns targeted at well-defined buyer personas have significantly higher open and conversion rates.

  • The ideal is to have between 2 and 5 buyer personas. Each one should represent a distinct segment of your audience. Having too many dilutes your focus; having too few may leave segments unaddressed.

  • You can get data from your current customers (CRM, surveys, interviews), from your website and social media analytics, from your email campaign reports (what content works best, when they open, etc.) and from market research in your sector.

  • No. Everything is processed in your browser. No data is sent to or stored on our servers.

  • No. It is completely free and does not require registration.

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